Golf Networking Etiquette: How to Talk Business on the Course
Golf is one of the best places to build business relationships, but it rewards patience. The people who get the most from golf networking rarely sell on the course. They listen, enjoy the round and follow up properly afterwards.
Let the business conversation come naturally
There is plenty of time between shots to talk. Ask about the other person's business, their customers and what a good introduction looks like for them. If they ask about yours, keep it short and specific.
Avoid talking while someone is about to play, and never hand out leaflets in the middle of a round.
Basic course etiquette
Be on time, keep your phone on silent, repair pitch marks and replace divots. Respect the host club's dress code. These details tell people a lot about how you are likely to treat their clients.
Follow up well
Within a couple of days, send a short note that mentions something from your conversation and suggests one clear next step, such as a coffee or an introduction. A generic brochure is easy to ignore; a thoughtful follow up is remembered.
Is it acceptable to talk business on the golf course?
Yes, but keep it conversational. Learn about the other person first and save detailed sales discussions for a follow up meeting.
When should I follow up after golf networking?
Within two or three days, with a personal message and one clear next step.