Business Golf: How to Turn a Round of Golf into Long Term Client Relationships
Business has been done on golf courses for generations, and for good reason. Few other settings give you four relaxed hours with people you want to know better.
But golf only works for business if you approach it the right way. These tips come from how members network at Pro 5 golf networking meetings every month.
Leave the hard sell in the car park
Nobody wants a sales pitch on the third tee. Ask about the other person's business, listen properly and let business come up naturally. Most of the value comes later, when they think of you for a referral.
Golf etiquette that matters
Keep the pace of play moving, be ready when it is your turn and be generous in friendly formats. Repair pitch marks, rake bunkers and keep your temper. People judge how you play as a hint of how you do business.
If you are a beginner, say so at the first tee. Everyone has been there, and it takes the pressure off.
What to talk about
Start with the golf, the course and their week. Then ask what they do, who their ideal client is and what is going well. Remember details: a good question next month shows you were listening.
Follow up within two days
Send a short note after the round. Better still, make a useful introduction to someone in your network. Giving first is the quickest way to become someone people refer.
Play with the same people regularly
One round builds a contact. Regular rounds build trust. That is why Pro 5 groups meet monthly with the same members and mixed fourballs, so you get to know everyone in the group over time.
Each meeting starts with breakfast and a structured business session before golf. There is one seat per profession, no joining fee and membership starts from £69 + VAT a month.
Questions
Is golf good for business networking?
Yes. A round gives you hours of relaxed conversation, which builds trust far faster than short networking events.
Do I need to be a good golfer for business golf?
No. Good company and good etiquette matter far more than your score.
How do I start networking through golf?
Join a golf networking group that meets regularly. Pro 5 groups meet monthly at golf clubs across England and welcome visitors.